Privacy Policy

Last Updated June 29, 2021 
Welcome! This website Afrikan Curiosity (the “Site”) is owned and operated 
by Afrikan Curiosity , a private company headquartered in Bloemfontein , 
South Africa (“Afrikan Curiosity ", "we", "our" or "us"). This Privacy Policy 
describes our privacy practices and applies to your use of this Site, including 
interactive features, platforms, marketplace, widgets, plug-ins, applications, 
content, downloads of the Site and other online services that we own and 
control and that post a link to this Privacy Policy, regardless of how you 
access or use the Site, whether via personal computers, mobile devices or 
otherwise (collectively with the Site,  the “Service”). 
However, this Privacy Policy does not apply to data we receive from third 
parties, unless we combine such data with Personal Data (defined below) that 
we have ourselves collected under this Privacy Policy. This Privacy Policy 
does not apply to our data collection activities offline or otherwise outside of 
our Service (unless otherwise stated below), and does not govern the data 
practices of third parties that may interact with our Service.   
To the extent we provide you notice on our Service of different or additional 
privacy policies or practices (e.g., at the point of our collection), those 
additional terms shall govern such data collection and use.  In addition, 
please review the Service’s Terms and Conditions of Service, which governs 
your use of the Service. 
If you are located in the European Economic Area (“EEA”), it is important 
you read this Privacy Policy, in particular to Section 8. 
By using our Service, you agree to the Terms and Conditions of Service and 
consent to our Privacy Policy, including the collection, use, sharing and 
disclosure of your information and data, and other activities as described in 
this Privacy Policy. If you do not agree to the terms of this Privacy Policy, 
please do not use this Service. 
Table of Contents 
Information We Collect 
Tracking Technologies and Use of Cookies 
How We Use Your Information 
Why and When We Share Your Information 
Your Choices 
Transfer of Your Information 
Additional Information Regarding Individuals in the EEA 
Changes to This Privacy Policy 
How to Contact Us 
Financial Incentive 
1. Information We Collect 
We may collect and store information about you in connection with your use 
of the Service, including any information you transmit to or through the 

Service.  Such information may be collected in three ways: (1) you voluntarily 
provide information to us, such as by creating an account, or signing up for 
email alerts, (2) we collect information automatically, such as through tracking 
tools like browser Cookies, and/or (3) from third parties, such as ad networks 
or social networks, may provide information to us.  Each of these methods is 
described in more detail below. 
Information You Choose to Provide 
We may ask you to provide us with certain categories of information, such as: 
(1) personally identifiable information, which is information that identifies you 
personally, such as your first and last name, phone number, gender, birth 
date, credit card, mailing address, username and password, location and 
email address (“Personal Data”). 
The following are some examples in which you may choose to provide 
Personal Data to us: 
When you choose to register for an account to use the Service; 
When you purchase something from us or otherwise engage in a transaction 
with us; 
When you contact us for any reason (e.g.  through “contact us” forms), 
including for technical support or customer service; or 
When you choose to subscribe to our emails or to receive other information 
from us. 
Information Collected Automatically When You Use Our Service 
In addition to any information that you submit to us through the Service, we 
and our third-party service providers may collect or store certain information 
automatically (or passively) whenever you visit or otherwise interact with the 
Service (“Usage Information”). We may use various methods and 
technologies to store or collect Usage Information (“Tracking 
Technologies”), which may be downloaded to your personal computer, 
browser, laptop, tablet, mobile phone or other device (each a “Device”). We 
typically aggregate the data that we collect automatically and use it in 
statistical form to determine trends among groups of users, rather than using 
it to identify individuals. To the extent we associate Usage Information with 
Personal Data that we collect directly from you through the Service, or if the 
information collected automatically identifies you  individually, we will treat it 
as Personal Data.   
The following are examples of Usage Information we may collect: 
Your IP address, UDID or other unique identifier (“Device Identifier”).  A 
Device Identifier is a number that is automatically assigned to your Device 
used to access the Service, and our computers identify your Device by its 
Device Identifier; 
Other Cookies also collect information on your behavior by collecting referring 
URLS (where our visitors come from, which banners they clicked on and 
which directed them to our Service), pages accessed, times of visits.  
Your Device location.  

Information Third Parties Provide About You
We may supplement the information we collect directly from you on our 
Service with outside records from third parties (e.g., delivered by advertising 
agencies, analytics providers, etc.)  for various purposes, including so that we 
can deliver the products you have requested, to enhance our ability to serve 
you, to tailor our content to you, and to offer you opportunities that may be of 
interest to you. 
We collect this information: 
when you use a third-party service like Google, or log into the Service via a 
social media account such as Facebook.  For example, social networks may 
provide us with certain information about you from your profile on their 
website such as contact information, demographics, and other information 
you provided to that website such as your photo, user name, and potentially 
any and all information that you agreed the social network or other party 
could provide to us. 
when you request information from or provide information to third parties.  For 
example, you may be presented with an option on our Service to receive 
certain information and/or marketing offers directly from third parties or to 
have us send certain information to third parties or give them access to it. 
Please note, third parties may retain any information used or provided in any 
such communications or other activities and these third parties’ practices are 
not subject to our Privacy Policy.  For example, if you post content to a third- 
party service through the Service, that third party service will also receive that 
content, which will be visible to anyone that has access to it through that 
third-party service. Further, when you use third-party sites or services, you 
are using their services and not our services and they, not we, are 
responsible for their practices or use of their use of your information. You 
should review the applicable third-party privacy policies before using such 
third-party tools on our Service. 
2. Tracking Technologies and Use of Cookies 
We may use various methods and technologies to collect and store 
information automatically (“Cookies”) when you use or interact with the 
Service. This information may be stored or accessed using Cookies that may 
be downloaded to your personal computer, browser, laptop, tablet, mobile 
phone or other device (each, a “Device”). 
A few of the Cookies include, without limitation, the following (and subsequent 
technology and methods later developed):  Cookies, advertising identifiers 
(including mobile identifiers such as Apple’s IDFA or Google’s Advertising ID), 
web beacons, tags, embedded scripts, local shared objects such as HTML5 
and Flash (sometimes called "flash cookies"), advertising identifiers (including 
mobile identifiers such as Apple’s IDFA or Google’s Advertising ID), Browser 
Fingerprinting, E-Tags and similar technology in connection with your use of 
the Service, third party websites and mobile applications. For more 
information about some of these Cookies  click here . 
 The purposes for which we use Cookies in the Service include: 

• Processes 
◦ Intended to make the Service work in the way you expect. For 
example, we use a Cookie that tells us whether you have already 
signed up for an account. 
• Authentication, Security, & Compliance 
◦ Intended to prevent fraud, protect your data from unauthorized 
parties, and comply with legal requirements. For example, we use 
Cookies to determine if you are logged in and to remember you 
and your Device and for fraud prevention. 

• Preferences 
◦ Intended to remember information about how you prefer the 
Service to behave and look. For example, we use a Cookie that 
tells us information from that provider to facilitate your browsing 
such as languages preferences, or saving the content of your 
shopping basket or wish list. 

• Notifications 
◦ Intended to allow or prevent notices of information or options that 
we think could improve your use of the Service. For example, we 
use a Cookie that stops us from showing you the signup 
notification if you have already seen it. 

• Advertising
◦ Intended to make advertising more relevant to users and more 
valuable to advertisers. For example, such information will allow 
us to enhance the Service, have a better understanding of the 
products and services you would prefer, and offer you more 
personalized communications and/or more personalized content 
on the Service. 
• Sharing Content 
◦ We may include in the Service the possibility to share content with 
third parties or to let other persons know you browsed our 
Service. Such is the case for instance of “Like” and “Share” 
functionalities offered by social network platforms (“Facebook”, 
“Twitter”, etc.) 

• Analytics 
◦ Intended to help us understand how users use the Service. For 
example, we use Cookies for web analytics to measure the web 
sites activity and determine the areas of the Service which are the 
most visited, hence improving visibility of our content. 

3. How We Use Your Information
We and our third-party service providers may use your information to: 

to process your order, respond to your requests or questions, and manage 
your complaints: for example, we use your information to process your order 
and deliver your products. Or, we may use your information to send you 
information you requested, or to communicate with you about your account or 
our relationship with you, for example, we may contact you about changes to 
the Service or about service updates. We may also contact you about 
feedback or about this Privacy Policy or the Terms and Conditions of Service. 
In such case, your information is processed to perform the contract we have 
with you. 
improve the Service’s quality, engage in research and analysis relating to the 
Service, track usage of the Service, and provide feedback to third party 
advertisers that are listed on the Service. We may use your information to 
customize your experience with the Service and to tailor our marketing 
activities to fit your needs and interests as we believe that it is also in our 
legitimate business interest to better serve you and respond to your needs. 
provide customer support, message you, back up our systems, allow for 
disaster recovery, enhance the security of the Service. 
for marketing purposes: we may use your information to contact you, subject 
to your consent when applicable, about new products and special offers we 
think you will find valuable. 
for security purposes: we may use information to protect Afrikan Curiosity 
you, and our website the Service against fraud, theft or any wrongdoing which 
may affect our activity business operations, as it is our legitimate business 
interest to ensure the security of our activity online and offline to comply with 
legal obligations the Service. 
4. Why and When We Share Your Information 
We may share non-Personal Data, such as aggregated user statistics, with 
third parties such as ad networks and content distributors. For example, we 
may disclose the number of users that have been exposed to, or clicked on, 
Further, we may share your Device Identifiers with third parties along with 
data related to you and your activities.  We do not share your Personal Data 
that we have collected directly from you on the Service with third parties for 
those third parties’ direct marketing purposes unless you have consented 
(either through an opt-in our opt-out opportunity) at the time you provide your 
Personal Data.   
In addition, we may share the information we have collected about you, 
including Personal Data, as disclosed at the time you provide your 
information and as described below (or otherwise in this Privacy Policy) for 
various purposes, including: 
where we have your consent to do so.  For example, to provide you with 
services that you have requested  and that we have agreed to provide to you, 
such as our products, customer services, and third-party social network 
connectivity; as reasonably necessary in order to provide the Service to you (for example, 
by providing your Personal Data to service providers we may use to fulfill your 
order) or to protect the rights, property, or safety of AFRIKAN CURIOSITY, 
our users, or others; 
as we reasonably believe is permitted by law or regulation or as is necessary 
to comply with any legal obligation, or in order to enforce or apply our Terms 
and Conditions of Service and/or any other agreement with you; 
if there is a sale of the assets of AFRIKAN CURIOSITY or corporate 
restructuring, or as a result of a change of control of AFRIKAN CURIOSITY, 
or in preparation of any of these events. Any third party to which AFRIKAN 
CURIOSITY transfers or sells AFRIKAN CURIOSITY assets will have the 
right to continue to use the Personal Data and other information that you 
provide to us in the manner set out in this Privacy Policy; 
We also may share certain limited information, such as Device identifiers, 
with advertisers and other marketing partners for purposes of gauging the 
effectiveness of advertising and other marketing strategies; and 
Third Party Service Providers.  We may also share your information with our 
service providers if necessary to enable them to provide services to us, such 
as hosting the Service, designing and/or operating the Service’s features, 
network security, tracking the Service’s activities and analytics, payment 
processing, marketing of the Service, and enabling us to perform other 
administrative services and functions.  We may also share information from or 
about you with these third-party providers so that they can perform their 
services or complete your requests. These third-party providers may share 
information with us that they obtain from or about you in connection with 
providing their services or completing your requests. Third-party analytics and 
other service providers may set and access their own Cookies on your Device 
and they may otherwise collect or have access to information about you, 
potentially including Personal Data, about you.  We are not responsible for 
those third-party technologies or activities arising out of them. However, some 
may offer you certain choices regarding their practices. We are not 
responsible for the effectiveness of or compliance with any third parties’ opt- 
out options. 
5. Your Choices 
We provide you with choices about whether to provide us with Personal Data 
and whether it is shared. We generally only ask you for Personal Data that is 
necessary to provide the service you request. You can choose not to give us 
the Personal Data we request, as described in the “Information You Choose 
to Provide” section of this Privacy Policy. However, in some cases, if you 
decide not to provide the Personal Data we request, to perform a contract or 
when required by law, you will not be able to receive the product or service 
you ordered or otherwise register on our Service.   
Other examples of your choices include:  If you have elected to receive direct marketing communications from us, you can change your mind at any time by following the opt out link in any 
marketing communication that is sent to you. 
You can browse our Service without providing any Personal Data. We may 
collect some limited information automatically, as described above. 
You may be able to limit our sharing of some of this information through your 
browser or mobile device settings, as further described below. 
You can change your privacy settings on third-party websites, such as social 
networks, which may stop or limit our receipt of information from those other 
websites. You also may choose not to use social features we make 
available on the Service. If you choose to use these features, please keep in 
mind that any Personal Data you post  will be visible to others, such as 
including your email address in a forum or during a chat. 
You may change your browser settings or take other steps to block, manage, 
or delete Cookies. Not all of our Services currently respond to browser “do 
not track” signals, so you will need to use your browser settings to effectively 
manage Cookies. In some cases, blocking or disabling Cookies may cause 
our Services not to work as intended and some features may not be 
You can limit interest-based advertising by opting out at or If you 
are located in Europe, more information is available 
at .  Please note that opting out does not prevent 
the display of all advertisements to you. 
You may also be able to reset your mobile advertising identifier or limit ad 
tracking altogether using the settings in your phone. 
You can also amend your choices by sending an email to us as detailed in 
the “How to Contact Us” section below. 
a) Mobile Device Tracking 
As of the Effective Date of this policy, Apple and Google offered the owners of 
devices that use their operating systems (iOS and Android) with options for 
limiting tracking and targeting in relation to ads. Please note that changing 
any of these settings does not prevent the display of certain advertisements 
to you. PATTERN does not control your Device-level opt-out processes and is 
not responsible for any choices you make through such a mechanism or for 
the continued availability, accuracy, effectiveness, or location of that 
If you use an Apple device,  go here . 
If you use an Android device, navigate to the Google Settings page, select 
Ads and then choose to reset your Android Ad ID or opt-out of personalized 
To learn about options for many mobile ad networks,  go here . 
6. Transfer of Your Information 

To provide our Service, we may transfer information about you to other 
jurisdictions where we do business.  When you use our Service, you 
acknowledge that we may transfer information about you, including Personal 
Data, as described in this Privacy Policy. 
We will transfer your Personal Data for any of the purposes identified in this 
policy to our subsidiaries, affiliates, service providers, and business partners 
that may be located outside of the jurisdiction where you are located.  The 
laws in those jurisdictions may not provide the same level of data protection 
compared to the laws in your country.  However, we will treat your Personal 
Data as subject to the protections described in this Privacy Policy. 
If you are located in the European Union (“EU”) or EEA please see the 
section below for more information regarding transfers of Personal Data from 
the EU or EEA to locations outside of the EEA.   
7. Additional Information Regarding Individuals in the EEA 
 Legal basis for processing Personal Data of individuals in the EEA. 
We will only use your Personal Data for the purposes for which we collect as 
outlined below and in Section 3 (How we use your information).  Please note 
that we may process your Personal Data without your knowledge or consent, 
in compliance with the applicable data protection laws. 
a) Legal basis for processing Personal Data of individuals in the EEA. 
We will only use your Personal Data for the purposes for which we collect as 
outlined below and in Section 3 (How we use your information).  Please note 
that we may process your Personal Data without your knowledge or consent, 
in compliance with the applicable data protection laws. 
Processing, tracking and completing purchase, 
return and similar transactions. 
The processing of your Personal Data is necessary to perform a contract or 
enter into a contract with you 
The processing of your Personal Data is necessary for us to comply with legal 
and regulatory obligations 
The processing is necessary to support our legitimate interests in managing 
our business (or those of a third party) provided such interests are not 
overridden by your interests and rights 
To manage and administer your loyalty account 
Sending you marketing information, newsletters 
and other promotional communications, including 
through direct mail offerings  
Where you have given consent to the processing of your Personal Data for 
direct marketing – which you may withdraw at any time 
The processing is necessary to support our legitimate interests to promote 
our products and manage our business (or those of a third party) provided 
such interests are not overridden by your interests and rights 
Improve our products and services,  carry out 

market research, or perform data analytics 
The processing is necessary to support our legitimate interests in managing 
our business (or those of a third party) provided such interests are not 
overridden by your interests and rights 
Where you have given consent to the processing of your Personal Data for 
direct marketing – which you may withdraw at any time 
For the prevention and detection of fraud, or other 
unlawful activities 
The processing of your Personal Data is necessary for us to comply with legal 
and regulatory obligations 
Where you have given consent to the processing of your Personal Data for 
these purposes – which you may withdraw at any time 
To manage our relationship with you 
The processing of your Personal Data is necessary to perform a contract or 
enter into a contract with you 
The processing is necessary to support our legitimate interests in managing 
our business (or those of a third party) provided such interests are not 
overridden by your interests and rights 
Where you have given consent to the processing of your Personal Data for 
direct marketing – which you may withdraw at any time 
Notifying you of product recalls or providing 
other information concerning products you 
have purchased 
The processing of your Personal Data is necessary to perform a contract or 
enter into a contract with you 
The processing is necessary to support our legitimate interests in managing 
our business (or those of a third party) provided such interests are not 
overridden by your interests and rights 
The processing of your Personal Data is necessary for us to comply with legal 
and regulatory obligations 
The processing is necessary to protect your vital interests and/or those of a 
third party 
We may determine later that another necessary purpose which is compatible 
with the original purpose.  If you wish to obtain information as to how the 
processing for the new purpose is compatible with our original purpose, 
please contact us by email at [email protected] 
If we need to use your Personal Data for an unrelated purpose, we will notify 
you and provide an explanation of the legal basis which allows us to do so. 
Legal basis for processing Usage Information relating to Individuals in the 
To improve the Service or our products or services, 
to customize your experience on the Service, 
or to serve you specific content that is relevant to you 

The processing is necessary to support our legitimate interests in managing 
our business (or those of a third party) provided such interests are not 
overridden by your interests and rights. 
Where you have given consent to the processing of your Personal Data for 
direct marketing – which you may withdraw at any time  
To contact you with regard to your use of the Service 
and, in our discretion, changes to the Service or related 
terms or policies 
For internal business purposes, including to help us 
understand how our Service is navigated and used 
What additional rights do you have if you are in the EEA? 
If you are located in the EEA, you have several rights in relation to your 
Personal Data under applicable privacy and data protection laws, which may 
be subject to certain limitations and restrictions. We endeavor to respond to 
any valid requests within one month, unless such request is complex or you 
have made repeated requests, in which case we aim to respond within three 
months. We will inform you of any such extension within one month of receipt 
of your request, together with the reasons for the delay. You will not be 
charged a fee to exercise any of your rights unless your request is clearly 
unfounded, repetitive or excessive, in which case we will charge a reasonable 
fee in the circumstances or refuse to act on the request. If you wish to 
exercise any of these rights, please contact us using the contact details set 
out in Section 12 below. We may request proof of identification to verify your 
If we are processing your Personal Data on the legal basis of consent, you 
are entitled to withdraw your consent at any time. However, the withdrawal of 
consent would not invalidate any processing we carried out prior to your 
withdrawal based on your consent. 
You can ask us to confirm whether we are processing your Personal Data 
and request a copy of that Personal Data. You can also ask that we provide 
additional information, including what Personal Data we have and why we 
have it, who we disclose it to (including any international transfers outside the 
EEA), how long we keep it, what rights you have, how you can make a 
complaint to the supervisory authority, where we obtained your Personal 
Data, and whether we have carried out any automated decision-making as 
further described below.  
You have the right to request that we correct any inaccuracies in the Personal 
Data we hold about you and complete any Personal Data where this is 

You have the right to request that your Personal Data be deleted in certain 
circumstances including: 
The Personal Data are no longer needed for the purpose for which they were 
You withdraw your consent (where the processing was based on consent); 
You object to the processing and there are no overriding legitimate grounds 
justifying us processing the Personal Data (see Right to Object below); 
The Personal Data have been unlawfully processed; or 
To comply with a legal obligation. 
However, this right does not apply where, for example, the processing is 
To comply with a legal obligation; or 
For the establishment, exercise or defense of legal claims. 
You can ask that we restrict your Personal Data (i.e., keep but not use) 
The accuracy of the Personal Data is contested; 
The processing is unlawful but you do not want it erased; 
We no longer need the Personal Data but you require it for the establishment, 
exercise or defense of legal claims; or 
You have objected to the processing and verification as to our overriding 
legitimate grounds is pending. 
We can continue to use your Personal Data: 
Where we have your consent to do so; 
For the establishment, exercise or defense of legal claims; 
To protect the rights of another; or 
For reasons of important public interest. 
Where you have provided Personal Data to us, you have a right to receive 
such Personal Data back in a structured, commonly-used and machine- 
readable format, and to have those data transmitted to a third-party data 
controller without hindrance but in each case only where: 
The processing is carried out by automated means; and 
The processing is based on your consent or on the performance of a contract 
with you 
You have a right to object to the processing of your Personal Data in those 
cases where we are processing your Personal Data in reliance on our 
legitimate interests. In such a case we must stop processing your Personal 
Data unless we can demonstrate compelling legitimate interests which 
override your interests. You also have the right to object where we are 
processing your Personal Data for direct marketing purposes. 

You have a right not to be subjected to decisions based solely on automated 
processing, including profiling, which produce legal effects concerning you or 
similarly significantly affects you other than where the decision is: 
Necessary for entering into a contract, or for performing a contract with you 
(e.g., your policy of insurance); 
Based on your explicit consent – which you may withdraw at any time; or 
Is authorized by EU or Member State law. 
Where we base a decision solely on automated decision-making, you will 
always be entitled to have a person review the decision so that you can 
contest it and put your point of view and circumstances forward. 
If you are not satisfied with our use of your Personal Data or our response to 
any request made by you to exercise any of your rights, you have the right to 
lodge a complaint with the local data protection supervisory authority at any 
Transfers of Personal Data out of the EEA 
If you are located in the EEA, the Personal Data we collect from you may be 
transferred to, and stored at a destination outside of the EEA for purposes 
described above (including, Canada, Israel and the United States). The 
recipients may be located in countries which do not provide a similar or 
adequate level of protection to that provided by countries in the EEA. 
If we transfer Personal Data of individuals located in the European Union or 
EEA to entities within our organization located outside of the EEA, we will do 
so in compliance with lawful mechanisms, which may include the standard 
contractual clauses ("Model Clauses") adopted by the European 
Commission. . 
Transfers to service providers and other third parties will comply with 
applicable data protection laws. 
The Service is hosted in South Africa. By accessing the Service, you 
hereby expressly consent to the transfer of your Personal Data to 
We may also transfer your Personal Data outside of the EEA when required 
by law (e.g., if we receive a valid and mandatory request from a judicial, 
regulatory or law enforcement body that carries the force and effect of law). 
Such transfers will be made in accordance with applicable privacy data 
protection laws. 
8. Security
We maintain reasonable security measures in place to protect Personal Data 
from accidental loss, or use and protect against unauthorized access. We 
limit access to your Personal Data to those who have a business need to 
We use various safeguards to protect the personal information submitted to 
us, both during transmission and once we receive it. However, no method of 
transmission over the Internet or via mobile device, or method of electronic 
storage, is 100% secure. Therefore, while we strive to use commercially 

acceptable means to protect your personal information, we cannot guarantee 
its absolute security. 
9. Children 
Our Service are not directed to children under the age of 13. We also do not 
intentionally collect Personal Data from children under the age of 13 through 
our Service. If you are the parent or guardian of a child under the age of 13, 
and you believe that we have inadvertently received Personal Data about 
your child, please contact us as described in the How to Contact Us section 
of this Privacy Policy to delete the Personal Data. 
10. Changes to this Privacy Notice 
This Privacy Policy may be updated periodically to reflect changes in our 
privacy practices or relevant laws and will indicate when it was last updated. 
Please review this policy every time you access or use our Service to make 
sure that you have reviewed the most recent version. 
11. How to Contact Us 
If you have any questions or comments about this Privacy Policy, if you need 
to report a problem, or if you are located in the EU and would like to exercise 
your rights under EU law data protection law, please contact our team via 
12. Financial Incentive
We may offer you various financial incentives such as discounts and special 
offers when you provide us with contact information and identifiers such as 
your name and email address. When you sign-up for our loyalty program, 
email list or other discounts and special offers, you opt-in to a financial 
incentive. You may withdraw from a financial incentive at any time by opting 
out from our email.

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